We Transform Vision Into Action

Santina Brown is a seasoned leader with over 15 years of experience in government finance, procurement compliance, and strategic operations. As a former Department of Defense contractor and GFEBS specialist, she possesses deep expertise in federal procurement systems, quality assurance, and contractor performance evaluation.

As CEO, Santina provides strategic vision, business development leadership, and executive oversight for The End Goal. She leads the firm's high-level consulting engagements, oversees long-term planning, and ensures the company's performance aligns with its mission. Her background in data analytics and systems design drives the company's strategic vision, market expansion, and certification alignment, ensuring The End Goal remains positioned for high-value contracts and impactful partnerships.

Kieyana Sutton is a marketing strategist, systems architect, and multi-platform software expert who specializes in business growth strategy, automation, AI integration, and CRM implementation. She brings extensive experience across consulting, nonprofit, e-commerce, and service-based sectors, holding certifications in Google Ads, Notion, and HubSpot.

As COO, Kieyana manages day-to-day operations, internal systems, and client delivery. With more than a decade of entrepreneurial and operational experience, she creates streamlined workflows, develops standard operating procedures, and leverages emerging technologies to improve client outcomes. Her expertise ensures that The End Goal's services are innovative, scalable, and results-driven.

Tonya Sutton is an operations leader with a strong foundation in administrative systems, compliance oversight, and Google platform expertise. She brings decades of workforce experience across multiple functional areas, combining marketing knowledge with specialized expertise in AI tools to enhance internal processes and communication.

As CAO, Tonya oversees HR systems, compliance tracking, and logistical coordination, ensuring smooth project execution and adherence to regulatory requirements. Her role is integral to maintaining the operational backbone of The End Goal, supporting both internal teams and subcontractors to meet performance benchmarks and contract deliverables.

Marta Soto is a marketing strategist and business coach with over 20 years of experience in customer experience, social media, systems integration, and digital content development. Through her platform “Marta the Smarter,” she has trained and mentored hundreds of entrepreneurs and virtual assistants on how to scale their impact using automation, email marketing, and monetizable content strategies.

As a strategic partner to The End Goal, Marta brings a bold blend of vision and execution. She empowers our clients to create content that converts, streamline operations with confidence, and establish a magnetic brand identity across platforms. Her leadership in campaign strategy and community building fuels visibility, scalability, and impact.